Web Design Optimization

February 9, 2017 Web Design

Is it possible to have an attractive website and still be optimized for search engines? The answer is absolutely yes! Of course we tend to be mis-guided about what will dazzle the visitor. It is not necessary to overwhelm your website with graphics, which will cause the page to download slower. Our intention is to provide you with tips that will still be attractive, while focusing on Easy Spider. Easy Spider is a term we use at our firm that will optimize the HTML code, but not the aesthetics of the website.

There is no question that most webmasters are developing websites that are complex and full of graphic design elements. Even though, we have faster connection speeds today compared to 10 years ago, we can go overboard and the page wills till download slowly. Of course the user will never wait that long for a website to load, and will move on to the next website in their search results.

One does have to ask the question why webmasters are still developing slow loading websites. Primarily due to a lack of knowledge. The knowledge of simple graphic optimization techniques that will allow them to maintain an attractive website while keeping the page size smaller.

Did you know that a box with rounded corners can be achieved using CSS code only, without the need for any graphic image? It is possible and although not prevalent with all web browsers, we are heading in the direction where the browsers will accept more CSS alternatives. However the point we are trying to make here is not about CSS vs. graphic images, but that we tend to be stagnant in our knowledge and do not keep up with the fast changing trends in web development.

For instance, Flash only websites, while attractive, fund an interactive are not appropriate for search engine optimization. Consider keeping you web page 90% regular text HTML and insert Flash elements to provide the interactive attractiveness.

Granted one does believe that we should not limit the web designer by placing any restrictions that impact the final outcome. However, do consider implanting code wherever possible over graphic elements. Equally, consider the complexity of the graphics as the web sites structure, layout and functionality are being planned.

Another example is when the design is finished and you are ready to slice it into small images to be used in the html code. Everything you do at this stage will affect the total page size. If your design contains rounded shapes that overlap each other or areas with color gradients, then you must slice it carefully so the outcome is a small file size.

Let’s look at what efficient slicing means:

1. Do not make large slices that contain lots of different colors. Use a small number of slices where each slice contains a limited number of colors.

2. Do not make a large slice that contains the same graphic structure. Slice a small portion of it and duplicate it in your code. This is a very common mistake that webmasters/programmers make when dealing with gradient color background.

3. Do not use JPEG file format all the time. In some cases a GIF format will be much smaller in size. A rule of thumb – a slice with high number of colors will be smaller in size using the JPEG format rather than the GIF format, and the opposite is also true. Check each option separately. Every 1KB that you reduce from the image file size will eventually add up to a significant reduction in page size.

4. Consider using PNG graphic file formats that will provide you the balance between transparent backgrounds and larger color possibilities.

5. If you have text on a solid color background, do not slice it at all. Use code to create the background instead. Remember that you can define both the font style and background color of the area using CSS.

Advanced Techniques

Graphically optimizing a website is more than just knowing how to do image optimizations. There are some advanced techniques that require a high level of programming. CSS2 has much more to offer then CSS does. Although not all browsers have adopted this standard yet you should be ready for when they do.

PHP scripts have become more prevalent during 2005 and actually feed the information that Search Engine spiders can use. PHP is preferable over JavaScript.

JavaScripts are still good possibilities to consider. JavaScript also gives you a set of options to create some cool effects without needing to overload the page with Flash. Using limited tools like JavaScript compared to an advanced application like Flash to create the desired effects can be difficult. However think about the outcome. For a onetime effort you can differentiate your website from others. You will have an attractive professional looking website that loads quickly.

Get used to writing well optimized web pages because search engines are still the number one method of finding information on the web. Search Engine spiders have to be considered in this cat and mouse game that will never end.

Know Your Options Before Selecting The Best Professional Web Design Company

February 9, 2017 Web Design

The first look of a website is the core of success to any online business. Professional web design company holds the responsibility of making the website accustomed to potential buyers needs and that of search engines. Search engines too like the optimized and structured websites while ranking them in search results.

When the task of a website development is initiated, the very first challenge for the custom web designer and web owner is to select the right web development platform. Popular options are PHP, .NET and JSP. Each has some plus and minus points to be compared.

PHP is a popular open source text scripting language to be embedded with HTML pages. Extension of website is quite easy. ASP.NET is a proprietary platform of Microsoft. It is not free but it offers many unique features. Website constructed over this platform is considered more secured because HTML source codes are not visible. JSP is server side technology that is the proprietary platform of Sun Microsystems. It was introduced to compete with ASP.NET and PHP.

Selection of web design tools also creates a huge difference in the look of website. Fireworks, Adobe Dreamweaver, Panic Coda, Adobe Photoshop and Firebug are popular web design tools that most of custom web designers love to play with. Other options you may chose from are Adobe Flash, Notepad++, GIMP, Web Developer, Aptana and CSS Edit.

The selection of a professional web design company is as important as the entire business plan. It is not one time activity. Web owners need the web maintenance and web development support till they want to earn profits from that website. After getting the basic knowledge of web design and web development tools, select the best web designer. While conducting he searches, you will come across many terms like Website Designer, Website Programmer, Graphic Designer, Internet Marketing Consultant and SEO experts. Lots of custom web designers offer comprehensive services to take all your concerns for business development. So, you dont need to rope in different sources for variety of services needed at later stage. Here are some not to be missed important aspects while comparing your options:

KExperience

Expertise in particular platform

Trade repute

Profile for website development in same platforms

Diversity in clientele

It is not so that cost of website development is not important; it is important but do not limit your opportunities by opting for only the cheapest professional web design company. Open source options are simple and free but there may be some management and operational limitations. Also, you may come across many sources inviting and encouraging to build the website by self but experience counts everywhere.

Ssl Strengths And Weaknesses Revealed

February 8, 2017 Web Design

SSL, otherwise known as Secure Sockets Layer or Transport Layer Security (TLS), is a protocol that provides a secure channel of communication for two programs. This creates endpoints for communication called the “sockets” to affect connections. A bit of the process can be compared with TCP, but the encryption capabilities present in SSL are greater than TCP. Created by Netscape, the privacy of communication and data is ensured because the encryption technology is capable of verifying the identity of the parties involved in the communication. SSL is important in dealing with a complete server, which requires transmitting sensitive information on a web site. The encrypted connection is created between the web server and web browser, which forestall possible point of data tampering, identity theft, fraud, and eavesdropping.

To identify the security and privacy of communication, the SSL encryption is identified through the presence of padlock icon in web browsers or green-colored address bar. To enable SSL on websites, SSL certificates must be obtained by purchasing the same from certificate authority. Purchase of ssl certificates must be made only from trusted and reputable authority. Once the requirements are complied with, private and public keys may be used in decrypting message depending on the nature of keys used to encrypt a message. In any case, a public key encrypted message can only be decrypted using a public key or vice versa. The SSL certificate is issued with a public key.

The SSL Handshake will verify the genuineness of server’s certificate. If the certificate is authentic, encrypted application data can be sent. Basically, the foregoing discussion displays the advantages of SSL.

However, one of the disadvantages of SSL Certificate is that the flow of communication is slower than without SSL. The process of SSL handshake gives each communicator added works. The site performs slowly because nothing is cached. Reloading all images, style sheets, and scripts, will be done for each new page. This may be disadvantageous to both the server and client. However, the process is needed to allow visitors to come in and go. To lessen the effect, simpler web design will help a lot.

Another thing to consider is the study made by Ethical Hackers. They have already spoken and discovered that the use of SSL does not give a 100% privacy and security assurance. Based on their research, 30 per cent of SSL sites are unsecure.

Nevertheless, the use of SSL will build confidence among clients. It should be noted that clients, especially those availing of online payment method feel more secure to push through with their payment if they are guaranteed of nondisclosure of their personal and bank details.

Important Attributes Of A Food Industry Web Design

February 8, 2017 Web Design

This is a proven fact that website is the biggest and the most prominent representation of an organization. Target market measures the strength of an organizations corporate calibre by evaluating the quality and standard of its website. The importance of a web design has increased tremendously because it is now no more just a source of acquiring information but it also serves a platform for making sales.

This advancement has made it more important for web designs to be compelling in order to attract the target customers. With the start of online trade, it has become more essential and crucial for organizations to gain the trust of their customers and this requires transparency to be reflected through all activities taking place at website.

Food Industry is one of the most lucrative industries in the world. There is a lot of scope to excel and its target market is huge. Whether someone owns a restaurant or is a retailer for food items, an appropriate web design can do wonders for his/her business. Do you know what this appropriate web design refers to? What are those attributes that must be part of a food industry website? If not then this article will surely be worth reading.

Unique Representation

As discussed earlier that web design is surely a representation of an organization but it can only boost the business if it is unique and captivating. Almost every organization holds similar targets to be achieved through their website but then why only few of the organizations are able to reap its benefits? Have you ever pondered over this point? The simplest answer is their different and innovative approach. Their web design and its content magnify the importance of their products or services for their target audience which brings them more and more customers.

There are organizations which use images that are there for ages and people have already seen them at one place or the other. This affects the quality of their web design but reputed organizations place innovative and creative images of fruits, vegetables or other food items to help attract and entice their target market.

Highlight Your Business Vision

Your business vision is not just a statement to be written or mentioned at your website rather it is the driving force for your growth and prosperity. Successful organizations streamline their work processes and strategies in light of their vision and goals. Thus, vision must not be restricted to only two to three lines at the website. It must be elaborated to let customers get an authentic image of an organizations corporate stature.

Suppose your business vision is to ensure hygiene in all your products and you have also adopted such procedures that help you accomplish your vision then this must be highlighted at your web design. This will provide your customers with a confidence that they have chosen a brand that ensures health and cares for them. Thus, youll be able to gain the trust of your customers with ease.
Food is all about temptation and enticement therefore a food industry web design should be able to induce both these emotions.

Web Design Course In Kolkata

February 6, 2017 Web Design

You will find an extensive variety of Web Design courses in Kolkata. Several Institutes offer web design course in Kolkata at affordable fees. But the web design course offered by Karmick Institute is different from the regular courses. They have designed a specialized web page design course, which will help the students to understand the current market trends and new technologies applicable to the industry. Web Design Companies is coming up in different cities of India because of the excellent business prospects. The demand of design experts is increasing with every passing day because e- business is booming in this century. So, institutes across the country are offering specialized designing courses suiting the industry standards.

AT Karmick Institute Kolkata, we aim at educating our students with exceptional knowledge on web design. The process of web designing is not very simple. But our expert trainers who have been in the field of web designing for a very long time will help the students in making the web design process simpler. Only technical knowledge is not sufficient to make your web page look attractive. At Karmick we encourage our students to think differently. From data collection to maintenance, our students are trained on every aspect of web design.

AT Karmick Institute, the students get to learn about the different processes of web design in detail. We try to make our students understand the importance of target audience in web designing. The work of a web designer is to recreate the clients thoughts in the form of a website. A web page can only be different if it has a unique design. Designing is a creative activity, whereas implementation of the design is a technical process. Thus its important for a web designer to be technically sound and creative at the same time. At Karmick Institute, we prepare our students in such a manner, so that they can assure the clients with cent percent satisfaction with their creativity and technical knowledge.

How A Mobile Web Design Can Boost Your Conversion Rate

February 5, 2017 Web Design

We have seen a huge increase in the ownership of smartphone and tablet devices revolutionising the way in which we browse the internet. Currently 7% of all e-commerce website traffic is coming from mobile devices, and that figure is only set to increase – a recent study has shown that by 2013 we are more likely to use a tablet or smartphone to search the internet while at home. With these figures in mind retailers have quickly been jumping on the mobile site bandwagon, to make sure that they dont miss out on any valuable sales. But is it really worthwhile? Surely a well-designed normal website will work just as well?

Unfortunately, in reality, the answer has to be no. Potential customers will of course be able to browse your website on their mobile device if you do not have a specifically designed site, but the likelihood is that it will be difficult and confusing for them to use  ultimately reducing the conversion rate on the site and losing sales. If a shopper clicks through after a search or seeing an advertisement it is extremely important that they are faced with a site that is user friendly so they are less likely to bounce off and find another site that better serves their needs. This is why it makes sense to invest in a mobile site  you may well be losing customers who are ready to click the buy button simply because the site is confusing to use. The frustrating thing is that this barrier is so easily crossed.

A mobile site is an ideal platform to boost your conversion rates. The limitations on a mobile site means that there are less diversions and distractions for visitors, there are fewer ads and unnecessary content. Consumers cant get lost within an app and should only be able to go one direction – straight to a conversion.

Another great aspect of a mobile site is that a browser can easily click to ring the company they are looking at or send an email, this interaction you can possibly have with a potential customer really needs to be in the fore front of your mind when designing a mobile site.

When designing your mobile site it is important to have as strategy in place in order to optimise and increase your conversion rate. Considering the business objectives is fundamental  as it would be for a normal site, but there are also other things to consider when designing a mobile site. Going for a simple design is a good idea, it means that the website is easier and quicker to download but this doesnt have to be at the cost of design. Single columns also work very well along with collapsible options. Pulling together all these ideas will really help to improve your conversion rate, helping you to really get the most out of your mobile site.

Building A Website With Xsitepro V2 And Dlguard

February 5, 2017 Web Design

Although I can build websites with html or use Dreamweaver and Frontpage I am not an expert website designer and to be honest I struggle with software and scripts. Accepting my limitations I bought the XSitePro web design software in 2007 and upgraded to XSitePro V2 last year.

When I first got XSitePro I built my digital download site solely using that. Used Paypal as my payment processor and had thank you pages with download links for every product. It was a cheerful but not very professional looking site. I was fond of my efforts but there were problems with my download links being accessed by cheats and as time passed I began to cringe at the unprofessional look of my website.

As I had made a major investment in some software called Memberspeed I decided to rebuild the site using that. Although the software was intended to build membership sites it has a shopping cart and article directory which meant that I would get regularly updated content to help the site along in the search engines.

Fine but the fatal flaws were that using the software was time consuming and difficult for me to figure out and that it wasn’t flexible enough. For somebody with greater website design skills it might not be a problem but for me it was. My website looked more professional on the surface because I used a ready built Memberspeed template, but the shopping cart looked an uninviting mess that I simply did not have the skills to rectify.

Sales disappeared and another solution was called for. I wanted part of the solution to be XSitePro V2 because I love working with it. I have tried to use other shopping carts but find them difficult to understand and I don’t find them flexible enough for my limited skills. I had regularly seen posts in forums about using DLGuard as a shopping cart, or indeed paying memberships. Most but not all of the posters recommended DLGuard, but not everybody is going to like the same thing.

One day a question was asked about whether or not DLGuard could be integrated with XSitePro V2. The replies were all in the positive and when I checked out some of the sites indicated as using both I was quite impressed. A timely payment from Google Adsense was deposited into my PayPal account so I thought ‘go on girl go for it’.

I bought DLGuard for the princely sum of $146.05 including VAT. Before I could use it I needed to build the bones of a site, and being an impatient bod it was a good job that I had the speed of XSitePro. I used XHeader (a freebie with XSitePro V2) to make the header and utilised the many inbuilt design features to build the rest of the site. Not perfect but it looks more professional than my first digital download site and I can make alterations very easily.

My next step was to unzip DLGuard and upload it to my website following quite easy instructions. It wasn’t long before I’d uploaded my first product and added my Getresponse autoresponder details. That’s built in with both XSitePro and DLGuard so that was the easy part.

My next step was to redesign the DLGuard shopping cart to make it look like my website design. I sat and looked at the screen, scratched my head a few times before I decided that I was out of my depth. I went on to the DLGuard and XSitePro forums looking for how to tutorials and couldn’t find any. I thought about it for a while and decided that the only way to do what I wanted was to experiment.

I had a list of alterable DLGuard pages so I visited my sites Cpanel and viewed the source files. I wanted to edit them but being cautious I copied the source files into notepad before I began. That way if I boobed I would be able to replace the original source files.

An hour later I had added my new header to the shopping cart, altered the background colour and a few other things to give the appearance of integration. Considering how hopeless I am with scripts and software and my lack of design expertise I have surprised myself with what I have achieved.

My website now has an integrated shopping cart and my downloads are secure from cheats. It has flexibility in that I can add articles and reviews quickly and whenever I want. To my eyes it looks better than the previous two designs and it’s even started to make sales again after a spell in the doldrums.

One little glitch was with my first sale on the new site. I had redesigned the product download page and to check to see if everything was working I reduced a product to $0.01 and bought it with a joint Paypal account that I have with a partner. As I was testing I got called away and when I got back to my computer somebody else had bought the product and told me that the download link didn’t work. No it didn’t because I hadn’t uploaded the blooming product at that point. But, never mind the lower price than normal sale tested the rest of the work that I’d done and showed me that yes XSitePro and DLGuard do work together and it isn’t all that difficult.

The 90s Called, They Want Their Web Design Back!

February 3, 2017 Web Design

When you look at your site, can you beam with pride and say to yourself, mighty fine website I have here! Kudos to my website development firm.

Or do you scuff your head, review your competitors site, then look at your site again and mutter to yourself, serves me right for employing this so-so web design firm, I certainly got what I paid for – quite outdated, ancient looking site straight out of the 90s!

If you dont really know what an outdated website looks like, listed here are 5 indicators it is advisable to look out for. Should your site have any of these elements, then maybe youd like to meet with a new website design firm that will help you update the appearance of your website. After all, you dont want your customers to think they got sent back to the 90s!

1.Ugly Patterned background – If your site has this ridiculous background image (patterns commonly), which undoubtedly decreases the website speed (be alarmed that Google also looks at site speed as an aspect in the rankings), then perhaps its time to take down your geocities inspired site and upgrade to a new one. Most brand new sites dont make use of background images because they comprehend it slows down loading time of their sites. Should you want to use one, ensure its related to your website, its optimized and its file size reduced so your website visitors wont need to wait till another century for the picture to finally load.

2.Rotating Flaming Logo – oh yeah please burst into flames already! Anybody whos ever been doing web design knows how outdated this style is. A revolving flaming logo on top of the page, and help you god, utilizing comic sans or some odd looking font from 1998. Helvetica sends out its hello (and would want to remind you that its one of the favorite fonts of designers both offline and online).

3.A copy right notice that says a year thats outdated. Precisely how long has it been since your internet site has been modified? Your customers will unquestionably be turned off or at the least, baffled you havent updated your internet site in a long time. For that matter, nearly anything that signifies an old date! From copyright date, to previous updates on your blogs (folks choose to read something up-to-date, rather than outdated). Additionally, Google likes fresh & new content, so dont be a bit surprised your site isnt positioned on the search results pages.

4.Frames – are you aware of anyone that actually utilizes frames these days? Nobody uses frames any longer. Except if your website hasnt been updated since the late 90s. First, SEO-wise its not the best approach in their book, and second, it just doesnt look nice anymore. Nor will it look nice whenever your site is seen on mobile. And Im sure youre aware, many people these days surf the web on their mobile phones. You dont want to lose that market.

5.A website that only looks good on Internet Explorer. Theres Opera Mini, Chrome, Rockmelt, Firefox and other modest web browsers out on the internet and theyre catching up on the user base of Internet Explorer. Remodel your website and make sure it appears fine on all browsers.

So is your website guilty of the above crimes? Hear this – theres still hope. Redesign your site and get ideas from other websites for any fresh web design trends. Work with a web design firm that will have your own interests at heart. Bear in mind, your website may be old (domain name has been in existence for several years or more), but the user interface can be brand new, kept up to date, and refreshing to your site visitors. Sit down and deliberate the value of your website design and usher in the new web designs of the Modern day!

Graphic Design – Some Interesting Facts

January 24, 2017 Web Design

Graphic design is very much in demand nowadays and one can truly say that the industry is prospering. Internet marketing provides a more than sufficient salary for graphic design professionals, while numerous firms are gaining an awareness of the opportunities for profit in this area.
They realize that with superior portals their enterprises will thrive and money will come rolling in. It is obviously one of the chief bases for increased company revenues. Therefore, these firms need the services of design professionals to aid them in building high-profile sites.
For people who have some knowledge of graphic design, then you are involved in this industry. With the weakening dollar in the US, more and more companies are leaning towards online business as additional sources of income. When consider that there is less cost when you sell your items online, then a brick and mortar store, the need of graphic designers comes in good use.
If you are a novice in this field, then you will think it is very difficult. But you will be astonished to know that studying graphic design is not that hard. There are many schools which recommend some sort of certificate course or degree course in designs. There are a variety of techniques which are used to teach the fine tips of graphic designs.
After someone develops the talent and experience to succeed in her career field, then she can begin selling her skills to various companies that require the development of a web site. Such a person has a decision to make regarding her future. She can work independently and be her own boss, or she can join forces with a company as an employee.
On the other hand, it is a good arrangement to start creating work in your own locality and increase your clients initially. There are many people who are in need of web design. You may also find different web design software to help you in this. Even you can do flash web design once you go on to become a first-class designer.

Courses To Opt For After Graduation

January 23, 2017 Web Design

Graduation is a turning point in ones career as the professional life of a person is guided by the career chosen after graduation. Though this choice depends a lot on the personal taste and choice of an individual, there are various career options to opt for after graduation. Career options after graduation are galore, right from the field of science and engineering to tourism and hospitality to fashion designing.

After graduation, a general graduate (Arts/Sciences/Commerce) can opt for any of the career options available to him. There is a plethora of government jobs open to graduates in Railways, Public sector Banks, Defense, Police and Civil administration. However, the private sector offers more lucrative options in terms of remuneration and other facilities in the face of liberalization and globalization.

With so many choices available to a graduate, he / she might get confused while choosing the best option.

Here are the options, which a student can consider after graduation:-

Sales and Marketing
Increasing consumerism has opened up a lot of opportunities in sales and marketing. Now, graduates can get a job in sales and marketing as executives in several companies like food and beverage, manufacturing, IT or other service providers. Also, with the development of e-commerce telemarketing has also become a good option. In this field, earning is very lucrative and includes salary, allowance and also commissions.

Management
One of the most promising career options to choose after graduation is MBA. It opens avenues for better jobs with better salaries in the fields of finance, personnel management, sales-marketing and international business. To apply for MBA institutes, graduates have to qualify entrance test like CAT/XAT/MAT/FMS/IIFT/SNAP conducted by the concerned institutes. Salary of management graduates ranges from Rs 25,000 to Rs 1 lac per month or even more depending upon his/ her qualification and experiences.

CS / CA / CFA / CWA
Professional courses like CS/ CA/ CFA/CWA are also promising options to be mulled after graduation. These courses are offered by various institutes in India. After completion of these courses, one can work in public and private sectors bank, industries, MNCs, corporate houses, media houses and many more organizations. Such professionals are highly required in this competitive economy thus their remuneration is very high. After some year of experience in this field, one can also become a consultant.

MCA/Animation/Web Design
IT revolution has, undoubtedly, opened up several job opportunities. In this field, one can work as computer operator, programmer, software professional, animator and web designer. Courses in such areas are offered by various universities and private institutes all over India. One of key benefits of choosing a career in field is that besides joining any company, one can work also as independent service provider. Remuneration of such a professional generally varies between Rs 10,000 to Rs 50,000 per month.

Mass Communication And Journalism / Advertising
The revolution in media has brought along many job opportunities for graduates who opt for Masscom and Journalism. One can work as a correspondent, reporter, anchor, columnist and radio jockey in print / electronics / web media houses. Besdies that, advertising is a promising career option to graduates. There are many institutes and universities all over India that provide courses in Masscom / Journalism / Advertising. Besides there are also distance learning programmes. Earning in the media sector generally ranges from Rs 10,000 to Rs 50,000 per month.

Hotel Management
One of the most favoured career options in India is Hotel Management. A graduate in this field can do a Post Graduate or a Diploma course in hotel management offered by various public and private Hotel Management institutes. After taking up this qualification, they can join catering services of hotels, restaurants, airlines, shipping companies, railways, clubs, offices and many more. The average pay package offered here is between Rs 15,000 to Rs 50,000 per months.

Travel and Tourism
Travel and tourism, a rapidly growing industry is offering many job opportunities to individuals. To enter this sector, all a graduate needs is a course in tourism management/development offered by several public and private institutes. After completing their graudation, a graduate can easily get a job in our and travel companies, tour agencies, airlines and hotels. Besides that, he / she can also work as an independent tour guide or a travel agent in a travel agency. Remuneration here depends upon quality of services and customer satisfaction.